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美的集团近日对集团内部架构进行了一次大调整,新组建了机电装备集团,“二级集团”的平台再次强化,而此前事业部权力则部分回收。

8月24日,本报记者从美的集团获悉,这次的架构调整的同时也进行了部分人事调整,其中最重要的就是美的日用家电集团原CEO“上调”美的集团任副总裁,分管生产经营和科技管理部,而原美的生活电器事业部总裁黄健接替其职务,而美芝****事业部原总经理蔡其武则出任新成立的机电装备集团CEO。

这次架构和人事调整让美的集团朝“投资控股型”的企业集团又迈进了一步,而且管理层基本完成了新老更替,以方洪波、黄健、蔡其武为代表的少壮派集体登上了最高舞台。

六大二级平台

前段时间在接受国内媒体采访时美的集团董事局主席何享健曾首次透露了美的集团的“投资控股型集团”改革方向,并强调将强化二级管理平台,而改变以往事业部制造成的资源重复投入、各自为政的弊端。

然而美的集团很多人士都没想到改革会来得这么快,当2007年制冷年度结束后,美的集团很多员工还处于放大假的日子里,何享健却悄然完成了这次大变革。

记者从美的集团有关人士获得的最新消息是,在现有的制冷家电集团、日用家电集团基础上,美的集团又组建了一个新的二级集团,将美芝****合资公司、电机事业本部、威特机电事业部、采购中心、安得物流公司、客车公司的基础上成立机电装备集团。

记者了解到,这些公司中的威特机电、客车公司(云南和湖南三湘)、美芝****合资公司此前都属于日用家电集团,再加上此前分散的电机事业本部、安得物流和采购中心,美的集团的第三大二级集团应运而生。

44岁的蔡其武将掌舵这一新集团,这一集团也是美的集团目前利润率最高的集团,而40岁的黄健掌握的日用家电集团则是小家电业务的集中管理机构。

与此同时,美的集团为加强投资控股型集团的建设,专门设立了投资公司,负责产业投资、资本市场投资等业务,原集团副总裁栗建伟兼任战略发展部总监、投资公司总经理,投资公司副总经理由美的电器董事会秘书向春江担任。

美的电器(000527.SZ)则将董事局秘书室与投资者关系管理职能合并,成立股证事务与投资者关系管理部。

此外,美的集团还保留了房地产事业本部,并新成立了容桂房产项目公司,与君兰房产项目公司、海岸房产项目公司、君兰高尔夫公司、物业公司都归于房地产事业本部的麾下。

消息人士告诉记者,接下来随着房产项目的扩大,美的集团有意将其培育为第四个二级集团,加上投资公司和香港海外市场总部,美的集团的大框架已基本成型。

与此同时,美的集团还有意在广州珠江新城建设新的总部大楼,集团副总裁黄晓明负责该项目的筹建工作,美的走出顺德的态势日益明显。

无独有偶,前段时间美的的主要竞争对手海尔集团也进行了打造六大业务集团的架构改革,多元化成功的两大家电集团都摆出了GE的架势。

投资控股型集团

美的集团的这次变革酝酿已久,其实从1997年开始,何享健仿效日本企业全面推行充分放权的“事业部制”随着时间的推移弊端已日益显现出来。

何享健曾在多个场合表示,由于美的集团主体多、环节多,资源过分分散,而重复建设的环节又过多。部分事业部过分强势,而各个事业部之间沟通困难,割裂严重,这中间日用家电集团旗下的众多事业部矛盾尤其突出。

特别是2006年以来美的各事业部都在加快自有专卖店的建设,结果导致美的多种多样的专卖店如雨后春笋在全国扩张,而且彼此并不共享资源,这中间重复建设非常严重,为此今年5月美的集团紧急叫停了全国范围内的“专卖店热”。

这样的状况让何享健下定决心要整治事业部制,决定培育更强势的二级平台来收权,张河川领导的日用家电集团首当其冲,目前已经开始将各事业部重合的销售、研发、财务等权力收归二级集团。

美的集团副总裁黄晓明在接受记者采访时表示,事业部制仍然是美的集团的基础,依然有利于各产业的专业化经营,二级集团的打造是改变过去分兵作战的状况,而转变为集团军作战模式。

为了协调这些二级集团的资本运作和生产、研发资源的分配,新成立的投资公司就变得非常重要,消息人士告诉记者,投资公司成为何享健心中“投资控股型集团”的最好执行机构。

虽然对高盛的定向增发前途未卜,但是何享健近日表示,美的集团接下来不光要讲效益、讲现金流,更重要的是看企业的市值,进行市值管理。

在这理念的带动下,美的集团希望从一个专注于白色家电及周边产业的传统家族企业升级为一个横跨制造、地产、汽车、金融等多元化投资的控股集团,今年上半年其销售收入达到410亿元,全年680亿元销售收入的目标有望提前超额完成,然而2010年市值和销售收入“双1000亿元”的目标依然任重道远。

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